The Bomaye Company is a boutique public relations firm that strives to build public understanding and acceptance of important local, national, and international initiatives, particularly those of nonprofit and nongovernmental organizations.

Bomaye is sensitive to the importance of positive public opinion in order to muster project support and to ensure timely project completion. Bearing this in mind, we draw from our campaign experience to actively navigate public opinion and to create the desired public image. We work closely with our clients to conceptualize, design, produce and manage appropriate and successful events and campaigns to ensure all their goals are achieved.

Mitchell Schwartz founded The Bomaye Company in 1999 and currently serves as president. A campaign veteran who can be seen in such political documentaries as "The War Room" and "Feed," Mitchell has played a role in nearly every presidential election since 1984, when he worked on the Mondale for President campaign. In 1988, he worked on the Dukakis for President campaign. In 1992, he was State Director for Bill Clinton in the pivotal first primary state of New Hampshire, and worked on his campaign in California in 1996. More recently, Mitchell worked on several California races, including scheduling and advance operations for Senator Barbara Boxer, as well as local mayoral and city council races.

A public relations wiz, Mitchell was appointed Communications Director at the State Department during President Clinton's first term. As president of The Bomaye Company, he has continued working in the international arena, setting up town hall meetings for United Nations Secretary-General Kofi Annan, and organizing a UN basketball camp for children from the former Yugoslavia.

Shortly after founding The Bomaye Company, Mitchell was awarded a contract to launch the Los Angeles Department of Water and Power's Green Power program, which is now the largest and most successful green power campaign in the country. The Bomaye Company continues to work with the LADWP's Green Power program, and on behalf of a number of environmental organizations, including Natural Resources Defense Council and Global Green.

Inspired by Muhammad Ali's political beliefs, Mitchell chose the word "Bomaye" for the company as a constant reminder of Ali's courage to fight for his beliefs. According to Mitchell, "Muhammad Ali epitomizes the best character traits of humankind: Political courage, athletic grace, humility (well, maybe not), optimism, and devotion to higher causes. These traits have made him one of the most popular and recognized people in the world. 'Bomaye' is loosely translated as 'to win' and was chanted by the crowd in Kinshasa, Zaire, in October 1974, when Ali recaptured the championship from George Foreman. It is my tribute to a true champion."

Amid Mitchell's leadership and the plethora of Ali memorabilia on our walls, The Bomaye Company continues the fight to increase understanding and acceptance for issues and ideals in which we believe.